"WWYD": CURIOSITY AS A VISUAL LANGUAGE

The Essence of the Series

The spark appeared almost innocently.
Adeola encountered the brand WWYD, and the question behind the acronym — What Would You Do? — lingered in his mind longer than expected. It wasn't just a slogan. It became a mirror.

While filming in Senegal, that same question kept resurfacing naturally in conversations. A quiet echo that felt less like coincidence and more like direction.

The alignment was too striking to ignore. That moment of synchronicity inspired Adeola to pitch the concept to the brand — and the collaboration took shape.

But The Curious Series goes beyond the name.
Through subtle humor and thoughtful contrast, the project explores the questions that make us pause — those that remind us that many of the "normal" things we take for granted are, in reality, privileges.

For Adeola, this project is more than a film: it is an affirmation.
An affirmation of his identity as an experimental director, unafraid to bend structure or challenge expectations.

It isn't a classic fashion film — and that's precisely its power.
It's a space where creative freedom breathes fully, without apology.

Creative Approach

Adeola's process begins with contrast.
A base idea — then a flip.
A familiar lens — then a reframed perspective that stretches the viewer's understanding of what they see.

That instinct guided The Curious Series from the start.

A deliberate choice anchored the project: to shoot two versions, one in English and one in French. The decision wasn't logistical, but philosophical.

Adeola believes that when film is crafted with intention, it becomes a universal language.

By breaking linguistic boundaries, he reinforces exactly that — cinema as a shared experience, free of barriers, free of separation.
This approach shaped the soul of the work: a film built on duality yet united by feeling.

Full Experience

To understand the series in its fullest form — its tone, its rhythm, its cinematic heartbeat — watch the complete versions:

These films reveal the project's quiet complexity — its humor, its subtleties, its human questions.

In the Spirit of Collaboration

The Curious Series is not only Adeola's vision.
It is the sum of a remarkable creative constellation — each contributing to the texture of the world he imagined.